The main logo features an antique-style script paired with a delicate serif for balance and contrast creating a timeless and romantic feel.

We chose a primarily text-based logo suite, using complementary imagery to enhance the brand without sacrificing readability or overwhelming customers.

These variations incorporate elements from the main logo but offer more flexibility. 

By refining the layout into a more compact form, both variations preserve the brand’s whimsical charm, ensure brand recognition, and can fit into smaller spaces with ease.

The depictions of an Oxeye Daisy with a drifting petal nod to the owner’s nostalgic memories of picking petals.

While the hand-drawn and floral-inspired details serve as complementary assets, they reinforce the brand’s identity, meaning, and whimsy through thoughtful imagery.

Beyond the main floral elements, we designed a suite of hand-drawn custom embellishments and frames that further enhance the brand’s nostalgic charm.

Everything from the playful details in antique frames to the botanical overlays and vintage wallpaper aesthetic. Every element is intentional, designed to make you feel like you’re stepping into a time capsule of memories.

Color tells a story too.

This earthy and ethereal palette evokes dreamy longing, wonder, and feelings of home.

Using these logos, color, complimentary assets,
patterns, textures, and photography - 
we've created a BRAND.

Brand's go further than a set of logos, they reach deep and weave through every aspect of your business. All these elements are crucial in conveying the brand's personality, story, and heart.

And at the end of the day, that's what draws customers in and makes them more than onlookers, it makes them super fans. 

 Let’s talk about some of the design decisions that went into this branding…

The meaning behind the name and imagery also carry a beautiful and poetic origin.  

“As a child growing up in the UP, I have vivid memories of frolicking through fields of oxeye daisies. 

I would fill my pockets with them and bring them back to my home where I would sit on the front porch picking off their corollas one by one - putting the fate of my love life in those little white petals... “he loves me, he loves me not”. When I was dreaming of this business, I was immediately brought back to that time and reminded of how romantic it all felt. That was how I wanted my business to feel. 

Dreamy, romantic, nostalgic, cinematic, authentic, innocent. So I did a little research and that’s when I learned that oxeye daisies are composite flowers which means they are made up of a disc floret and a ray floret.. two completely separate flowers that combine to make an entirely new one and I just thought that was so beautiful. 

Such a good metaphor for the merging of two souls and the new life that emerges after marriage. I knew then that this was going to be the name.” -Christy, Owner of Oxeye Photo