Behind the Brand | Demi Lynn Photography
Behind the scenes of Demi Lynn’s Branding…
Demi Lynn is a bold, bubbly, and bada$$ photographer who specializes in capturing maternity, family, and boudoir sessions in a way that feels authentic and natural.
Our goal was to reimagine her branding to reflect her personality to attract more clients who share her vibe.
We did this by creating a memorable and versatile visual identity that embodies the personality and heart behind the brand.
This branding layers patterns, symbolic imagery, and bold color combinations throughout every element to evoke *just* the right tone –
The result…
Let’s talk about some of the design decisions that went into this branding…
This branding is designed to be all about feeling, it brings together three distinct vibes for the perfect balance.
The main logo features all three – the star makes a bold entrance, introducing an extroverted,
high-energy touch.
The primary font is a modern spin on a classic serif that feels edgy yet professional.
And finally, the complimentary sans-serif font softens things up with the added touch of details making it feel more natural and approachable.
This variation incorporates elements from the main logo but offers more flexibility.
The stacked design makes it bold and eye-catching, while clean letterforms keep it looking sharp.
This logo mark is bold, eclectic, and full of personality. The inspiration behind this energetic + abstract design is a camera flash centered around a lens. Do you see it now? 😉
It’s perfect for brand recognition, merchandise, watermarks, and spunky little brand touches sprinkled throughout.
These additional variations strengthen the overall brand identity and allow for more playful and practical usage.
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